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            Google Analytics 4 [GA4]

            Modified on Thu, 26 Feb at 1:19 PM

            bookitLive has an Google Analytics 4 [GA4] integration feature. 


            The GA4 integration feature collects and analyses data on your booking website.


            GA4 allows you to create reports from customer online bookings and purchase journeys on your booking system. Reports show user metrics like customer purchases, purchase intention and improve customer retention rate.


            Understanding consumer purchase behaviour allows you to segment your audience, track engagement with your website and predict booking patterns of different customers. 


            How GA4 integration works


            GA4 collects data from your public booking website and app to extract reports. It provides insights into your business bookings. 


            Measures the website


            A piece of code is added to each page of your public booking website. The code collects 'event-based' data. The data tells us how the user interacts with the website. EG 'Traffic source' indicates how the user first arrived on your public booking webpage. 


            Processes and reports data


            Data from the bookitLive booking system is aggregated, processed and organised into reports. 

            Our platform extracts reports to understand user-website interactions.

            bookitLive only collects data in connection with providing booking services. See our data privacy policy.

             

            Get started with GA4


            To use the GA4 integration on your bookitLive account, you need a Google Analytics account.

            Create an Analytics account. 

            If you already have a Google Analytics account, set it up with your existing Universal Analytics [UA] property.

            Add GA4 to your existing account.

             

            Benefits of GA4 for online booking systems

            • Predictive metrics: anticipate user behaviour through user metrics
            • Customisable events: define specific event parameters
            • Identify booking preferences: such as trends in service category, type, booking times and preferred resource choices allow you to categorise your customers

            How to configure GA4 functionality 

            1. Login to bookitLive business dashboard
            2. Go to Settings > Advanced Settings
            3. Add your Google Analytics Tracking ID or Google Tag Manager ID (Google Tag Manager [GTM] will be used instead of Google Analytics 4 [GA4])
            4. Save
            5. 'Event Tracking Settings' is now visible for Booking service, Event service and Product purchase.
            6. Select each GA4 event or use the bookitLive default event names
            7. Select the event parameter or use the sample set. Do this for each step in the GA4 event.
            8. Save
            Screenshot 2024-08-11 at 3.25.49 pm.png


            Note 1: Not all tags are available in all steps. For example 'Coupon Code' is not available in initial steps.

            Note 2: When overriding step name, Google only allows letters, number and underscore ( _ ).


            Event Booking


            The table below is a list of the available 'Event Booking' tags for the event names:

            • event_selected
            • event_logged_in
            • event_form_options
            • event_payment
            • event_complete
            Event TagDescription
            business_nameBusiness Name
            business_descriptionBusiness Description
            business_addressBusiness Address
            business_trading_nameBusiness Legal/Trading Name
            business_business_identifierBusiness Business Identifier
            business_business_numberBusiness Business Number
            business_owner_firstnameBusiness Owner First Name
            business_owner_lastnameBusiness Owner Last Name
            business_address1Business Address1
            business_address2Business Address2
            business_suburbBusiness Suburb
            business_postcodeBusiness Postcode
            business_phoneBusiness Phone
            business_faxBusiness Fax
            business_emailBusiness Email
            business_websiteBusiness Website
            business_regionBusiness Region
            business_stateBusiness State
            business_provinceBusiness Province
            business_countryBusiness Country
            business_cityBusiness City
            business_industryBusiness Industry
            business_timezoneBusiness Timezone
            business_businesssignatureBusiness Business Signature
            business_businessdefaultsignatureBusiness Business / Default Signature
            business_urlPartBusiness Business Part Url
            business_ipaddressBusiness Signup IP Address
            service_nameService Name
            service_descriptionService Description
            service_costService Cost
            service_durationService Duration
            service_servicesignatureService Service signature
            service_servicebusinesssignatureService Service / Business Signature
            service_servicedefaultsignatureService Service / Default Signature
            service_servicebusinessdefaultsignatureService Service / Business / Default Signature
            service_categoryService Category
            service_referenceService Reference
            service_bookinglinkService Public Booking Url
            resource_nameResource Name
            resource_descriptionResource Description
            resource_bookinglinkResource Public Booking Url
            resource_costResource Cost
            resource_person_fullnameResource Person Full Name
            resource_person_genderResource Person Gender
            resource_person_phoneResource Person Phone
            resource_person_mobileResource Person Mobile
            resource_person_bioResource Person Bio
            resource_person_emailResource Person Email
            resource_person_skype_idResource Person Skype ID
            resource_person_person_idResource Person ID
            resource_person_photoResource Person Photo URL
            resource_location_nameResource Location Name
            resource_location_addressResource Location Street Address
            resource_location_suburbResource Location Suburb
            resource_location_stateResource Location State
            resource_location_postcodeResource Location Postcode
            resource_location_countryResource Location Country
            resource_location_mapResource Location Map
            resource_class_instructor_nameResource Class Instructor Name
            resource_event_organiser_nameResource Event Organiser Name
            resource_event_nameResource Event Location Name
            resource_event_addressResource Event Street Address
            resource_event_suburbResource Event Suburb
            resource_event_stateResource Event State
            resource_event_postcodeResource Event Postcode
            resource_event_mapResource Event Map
            resource_room_locationResource Room Location
            resource_room_addressResource Room Street Address
            resource_room_suburbResource Room Suburb
            resource_room_stateResource Room State
            resource_room_postcodeResource Room Postcode
            resource_room_mapResource Room Map
            resource_room_emailResource Room Email
            resource_room_phoneResource Room Phone Number
            resource_room_capacityResource Room Capacity
            resource_equipment_nameResource Equipment Name
            resource_equipment_idResource Equipment ID
            resource_equipment_makeResource Equipment Make
            resource_equipment_modelResource Equipment Model
            event_nameEvent Name
            event_descriptionEvent Description
            event_costEvent Cost
            event_bookinglinkEvent Public Booking Url
            event_bookingdateEvent Booking Date
            event_isfirstbookingEvent Is First Booking in Event?
            event_notfirstbookingEvent Not First Booking in Event?
            event_service01nameEvent Service #1 Name
            event_service01descriptionEvent Service #1 Description
            event_service01durationEvent Service #1 Duration
            event_service01categoryEvent Service #1 Category
            event_service01referenceEvent Service #1 Reference
            event_service01locationdetailsEvent Service #1 Location Details
            event_service01locationsummaryEvent Service #1 Location Summary
            event_resource01nameEvent Resource #1 Name
            event_resource01descriptionEvent Resource #1 Description
            event_booking01idEvent Booking #1 ID
            event_booking01createdEvent Booking #1 Created
            event_booking01datetimeEvent Booking #1 Date & Time
            event_booking01datetime_isoEvent Booking #1 Date & Time ISO
            event_booking01dateEvent Booking #1 Date
            event_booking01date_isoEvent Booking #1 Date ISO
            event_booking01timeEvent Booking #1 Time
            event_booking01time_isoEvent Booking #1 Time ISO
            event_booking01videomeetingjoinlinkEvent Booking #1 Online Meeting Join URL
            if applicableEvent Booking #1 Online Meeting Pass
            event_booking01videomeetinghostlinkEvent Booking #1 Online Meeting Host URL
            if applicableEvent Booking #1 Online Meeting Host Login
            if applicableEvent Booking #1 Online Meeting Host Pass
            event_service02nameEvent Service #2 Name
            event_service02descriptionEvent Service #2 Description
            event_service02durationEvent Service #2 Duration
            event_service02categoryEvent Service #2 Category
            event_service02referenceEvent Service #2 Reference
            event_service02locationdetailsEvent Service #2 Location Details
            event_service02locationsummaryEvent Service #2 Location Summary
            event_resource02nameEvent Resource #2 Name
            event_resource02descriptionEvent Resource #2 Description
            event_booking02idEvent Booking #2 ID
            event_booking02createdEvent Booking #2 Created
            event_booking02datetimeEvent Booking #2 Date & Time
            event_booking02datetime_isoEvent Booking #2 Date & Time ISO
            event_booking02dateEvent Booking #2 Date
            event_booking02date_isoEvent Booking #2 Date ISO
            event_booking02timeEvent Booking #2 Time
            event_booking02time_isoEvent Booking #2 Time ISO
            event_booking02videomeetingjoinlinkEvent Booking #2 Online Meeting Join URL
            if applicableEvent Booking #2 Online Meeting Pass
            event_booking02videomeetinghostlinkEvent Booking #2 Online Meeting Host URL
            if applicableEvent Booking #2 Online Meeting Host Login
            if applicableEvent Booking #2 Online Meeting Host Pass
            event_termEvent Terminology
            Lower CaseEvent Terminology
            client_titleClient Title
            client_firstnameClient First Name
            client_lastnameClient Last Name
            client_fullnameClient Full Name
            client_emailClient Email
            client_phoneClient Phone
            client_mobileClient Mobile
            client_birthdayClient Date of Birth
            client_genderClient Gender
            client_companyClient Company
            client_addressClient Address
            client_address1Client Address1
            client_address2Client Address2
            client_cityClient City
            client_regionClient Region
            client_stateClient State
            client_provinceClient Province
            client_postcodeClient Postcode
            client_countryClient Country
            if generatedClient Password
            client_hasloggedinClient Has Logged In?
            client_clientidClient Client ID
            client_referenceClient Reference
            client_related_nameClient Related Name
            client_groupClient Group
            client_anniversaryClient Anniversary
            client_was_newClient Was New
            booking_idBooking ID
            booking_transaction_idBooking Transaction ID
            booking_receiptBooking Receipt
            booking_payment_methodBooking Fulfilment Method
            booking_createdBooking Created
            booking_datetimeBooking Date & Time
            booking_datetime_isoBooking Date & Time ISO
            booking_dateBooking Date
            booking_date_isoBooking Date ISO
            booking_timeBooking Time
            booking_time_isoBooking Time ISO
            booking_notesBooking Client Notes
            booking_providernotesBooking Provider Notes
            booking_optionsBooking Selected Options
            booking_costBooking Cost
            booking_paidBooking Paid
            booking_paymentmessageBooking Payment Message
            booking_discount_codeBooking Coupon Code
            booking_vouchercodeBooking Voucher Code
            booking_voucherusedBooking Voucher Usage
            booking_voucheruseremainBooking Voucher Usage Remaining
            booking_voucherexpiryBooking Voucher Expiry
            booking_locationaddressBooking Location - Full Address
            booking_locationline1Booking Location - Line 1
            booking_locationsuburbBooking Location - Suburb
            booking_locationpostcodeBooking Location - Postcode
            booking_originaldatetimeBooking Original Date & Time
            booking_originaldateBooking Original Date
            booking_originaltimeBooking Original Time
            booking_videomeetingjoinlinkBooking Online Meeting Join URL
            if applicableBooking Online Meeting Pass
            booking_videomeetinghostlinkBooking Online Meeting Host URL
            if applicableBooking Online Meeting Host Login
            if applicableBooking Online Meeting Host Pass
            booking_formfield1Booking Form Field 1
            booking_formfield2Booking Form Field 2
            booking_formfield3Booking Form Field 3
            booking_formfield4Booking Form Field 4
            booking_formfield5Booking Form Field 5
            booking_formfield6Booking Form Field 6
            booking_formfield7Booking Form Field 7
            booking_formfield8Booking Form Field 8
            booking_formfield9Booking Form Field 9
            booking_formfield10Booking Form Field 10
            booking_formfield11Booking Form Field 11
            booking_formfield12Booking Form Field 12
            booking_formfield13Booking Form Field 13
            booking_formfield14Booking Form Field 14
            booking_formfield15Booking Form Field 15
            booking_formfield16Booking Form Field 16
            booking_formfield17Booking Form Field 17
            booking_formfield18Booking Form Field 18
            booking_formfield19Booking Form Field 19
            booking_formfield20Booking Form Field 20
            booking_formfield21Booking Form Field 21
            booking_formfield22Booking Form Field 22
            booking_formfield23Booking Form Field 23
            booking_formfield24Booking Form Field 24
            booking_formfield25Booking Form Field 25
            booking_formfield26Booking Form Field 26
            booking_formfield27Booking Form Field 27
            booking_formfield28Booking Form Field 28
            booking_formfield29Booking Form Field 29
            booking_formfield30Booking Form Field 30
            booking_formfield31Booking Form Field 31
            booking_formfield32Booking Form Field 32
            booking_formfield33Booking Form Field 33
            booking_formfield34Booking Form Field 34
            booking_formfield35Booking Form Field 35
            booking_formfield36Booking Form Field 36
            booking_formfield37Booking Form Field 37
            booking_formfield38Booking Form Field 38
            booking_formfield39Booking Form Field 39
            selected_locationSelected Location
            selected_locationsummarySelected Event Location

             

            Service Booking

            The table below is a list of the available 'Service Booking' tags for the event names:

            • booking_selected
            • booking_logged_in
            • booking_form_options
            • booking_payment
            • booking_complete
            TagDescription
            business_nameBusiness Name
            business_descriptionBusiness Description
            business_addressBusiness Address
            business_trading_nameBusiness Legal/Trading Name
            business_business_identifierBusiness Business Identifier
            business_business_numberBusiness Business Number
            business_owner_firstnameBusiness Owner First Name
            business_owner_lastnameBusiness Owner Last Name
            business_address1Business Address1
            business_address2Business Address2
            business_suburbBusiness Suburb
            business_postcodeBusiness Postcode
            business_phoneBusiness Phone
            business_faxBusiness Fax
            business_emailBusiness Email
            business_websiteBusiness Website
            business_regionBusiness Region
            business_stateBusiness State
            business_provinceBusiness Province
            business_countryBusiness Country
            business_cityBusiness City
            business_industryBusiness Industry
            business_timezoneBusiness Timezone
            business_businesssignatureBusiness Business Signature
            business_businessdefaultsignatureBusiness Business / Default Signature
            business_urlPartBusiness Business Part Url
            business_ipaddressBusiness Signup IP Address
            service_nameService Name
            service_descriptionService Description
            service_costService Cost
            service_durationService Duration
            service_servicesignatureService Service signature
            service_servicebusinesssignatureService Service / Business Signature
            service_servicedefaultsignatureService Service / Default Signature
            service_servicebusinessdefaultsignatureService Service / Business / Default Signature
            service_categoryService Category
            service_referenceService Reference
            service_bookinglinkService Public Booking Url
            resource_nameResource Name
            resource_descriptionResource Description
            resource_bookinglinkResource Public Booking Url
            resource_costResource Cost
            resource_person_fullnameResource Person Full Name
            resource_person_genderResource Person Gender
            resource_person_phoneResource Person Phone
            resource_person_mobileResource Person Mobile
            resource_person_bioResource Person Bio
            resource_person_emailResource Person Email
            resource_person_skype_idResource Person Skype ID
            resource_person_person_idResource Person ID
            resource_person_photoResource Person Photo URL
            resource_location_nameResource Location Name
            resource_location_addressResource Location Street Address
            resource_location_suburbResource Location Suburb
            resource_location_stateResource Location State
            resource_location_postcodeResource Location Postcode
            resource_location_countryResource Location Country
            resource_location_mapResource Location Map
            resource_class_instructor_nameResource Class Instructor Name
            resource_event_organiser_nameResource Event Organiser Name
            resource_event_nameResource Event Location Name
            resource_event_addressResource Event Street Address
            resource_event_suburbResource Event Suburb
            resource_event_stateResource Event State
            resource_event_postcodeResource Event Postcode
            resource_event_mapResource Event Map
            resource_room_locationResource Room Location
            resource_room_addressResource Room Street Address
            resource_room_suburbResource Room Suburb
            resource_room_stateResource Room State
            resource_room_postcodeResource Room Postcode
            resource_room_mapResource Room Map
            resource_room_emailResource Room Email
            resource_room_phoneResource Room Phone Number
            resource_room_capacityResource Room Capacity
            resource_equipment_nameResource Equipment Name
            resource_equipment_idResource Equipment ID
            resource_equipment_makeResource Equipment Make
            resource_equipment_modelResource Equipment Model
            client_titleClient Title
            client_firstnameClient First Name
            client_lastnameClient Last Name
            client_fullnameClient Full Name
            client_emailClient Email
            client_phoneClient Phone
            client_mobileClient Mobile
            client_birthdayClient Date of Birth
            client_genderClient Gender
            client_companyClient Company
            client_addressClient Address
            client_address1Client Address1
            client_address2Client Address2
            client_cityClient City
            client_regionClient Region
            client_stateClient State
            client_provinceClient Province
            client_postcodeClient Postcode
            client_countryClient Country
            if generatedClient Password
            client_hasloggedinClient Has Logged In?
            client_clientidClient Client ID
            client_referenceClient Reference
            client_related_nameClient Related Name
            client_groupClient Group
            client_anniversaryClient Anniversary
            client_was_newClient Was New
            booking_idBooking ID
            booking_transaction_idBooking Transaction ID
            booking_receiptBooking Receipt
            booking_payment_methodBooking Fulfilment Method
            booking_createdBooking Created
            booking_datetimeBooking Date & Time
            booking_datetime_isoBooking Date & Time ISO
            booking_dateBooking Date
            booking_date_isoBooking Date ISO
            booking_timeBooking Time
            booking_time_isoBooking Time ISO
            booking_notesBooking Client Notes
            booking_providernotesBooking Provider Notes
            booking_optionsBooking Selected Options
            booking_costBooking Cost
            booking_paidBooking Paid
            booking_paymentmessageBooking Payment Message
            booking_discount_codeBooking Coupon Code
            booking_vouchercodeBooking Voucher Code
            booking_voucherusedBooking Voucher Usage
            booking_voucheruseremainBooking Voucher Usage Remaining
            booking_voucherexpiryBooking Voucher Expiry
            booking_locationaddressBooking Location - Full Address
            booking_locationline1Booking Location - Line 1
            booking_locationsuburbBooking Location - Suburb
            booking_locationpostcodeBooking Location - Postcode
            booking_originaldatetimeBooking Original Date & Time
            booking_originaldateBooking Original Date
            booking_originaltimeBooking Original Time
            booking_videomeetingjoinlinkBooking Online Meeting Join URL
            if applicableBooking Online Meeting Pass
            booking_videomeetinghostlinkBooking Online Meeting Host URL
            if applicableBooking Online Meeting Host Login
            if applicableBooking Online Meeting Host Pass
            booking_formfield1Booking Form Field 1
            booking_formfield2Booking Form Field 2
            booking_formfield3Booking Form Field 3
            booking_formfield4Booking Form Field 4
            booking_formfield5Booking Form Field 5
            booking_formfield6Booking Form Field 6
            booking_formfield7Booking Form Field 7
            booking_formfield8Booking Form Field 8
            booking_formfield9Booking Form Field 9
            booking_formfield10Booking Form Field 10
            booking_formfield11Booking Form Field 11
            booking_formfield12Booking Form Field 12
            booking_formfield13Booking Form Field 13
            booking_formfield14Booking Form Field 14
            booking_formfield15Booking Form Field 15
            booking_formfield16Booking Form Field 16
            booking_formfield17Booking Form Field 17
            booking_formfield18Booking Form Field 18
            booking_formfield19Booking Form Field 19
            booking_formfield20Booking Form Field 20
            booking_formfield21Booking Form Field 21
            booking_formfield22Booking Form Field 22
            booking_formfield23Booking Form Field 23
            booking_formfield24Booking Form Field 24
            booking_formfield25Booking Form Field 25
            booking_formfield26Booking Form Field 26
            booking_formfield27Booking Form Field 27
            booking_formfield28Booking Form Field 28
            booking_formfield29Booking Form Field 29
            booking_formfield30Booking Form Field 30
            booking_formfield31Booking Form Field 31
            booking_formfield32Booking Form Field 32
            booking_formfield33Booking Form Field 33
            booking_formfield34Booking Form Field 34
            booking_formfield35Booking Form Field 35
            booking_formfield36Booking Form Field 36
            booking_formfield37Booking Form Field 37
            booking_formfield38Booking Form Field 38
            booking_formfield39Booking Form Field 39
            selected_locationSelected Location
            selected_locationsummarySelected Event Location
            selected_resourceSelected Resource

             

            Product Purchase

            The table below is a list of the available 'Product Purchase' tags for the event names:

            • purchase_selected
            • purchase_logged_in
            • purchase_form_options
            • purchase_payment
            • purchase_complete
            TagDescription
            business_nameBusiness Name
            business_descriptionBusiness Description
            business_addressBusiness Address
            business_trading_nameBusiness Legal/Trading Name
            business_business_identifierBusiness Business Identifier
            business_business_numberBusiness Business Number
            business_owner_firstnameBusiness Owner First Name
            business_owner_lastnameBusiness Owner Last Name
            business_address1Business Address1
            business_address2Business Address2
            business_suburbBusiness Suburb
            business_postcodeBusiness Postcode
            business_phoneBusiness Phone
            business_faxBusiness Fax
            business_emailBusiness Email
            business_websiteBusiness Website
            business_regionBusiness Region
            business_stateBusiness State
            business_provinceBusiness Province
            business_countryBusiness Country
            business_cityBusiness City
            business_industryBusiness Industry
            business_timezoneBusiness Timezone
            business_businesssignatureBusiness Business Signature
            business_businessdefaultsignatureBusiness Business / Default Signature
            business_urlPartBusiness Business Part Url
            business_ipaddressBusiness Signup IP Address
            client_titleClient Title
            client_firstnameClient First Name
            client_lastnameClient Last Name
            client_fullnameClient Full Name
            client_emailClient Email
            client_phoneClient Phone
            client_mobileClient Mobile
            client_birthdayClient Date of Birth
            client_genderClient Gender
            client_companyClient Company
            client_addressClient Address
            client_address1Client Address1
            client_address2Client Address2
            client_cityClient City
            client_regionClient Region
            client_stateClient State
            client_provinceClient Province
            client_postcodeClient Postcode
            client_countryClient Country
            if generatedClient Password
            client_hasloggedinClient Has Logged In?
            client_clientidClient Client ID
            client_referenceClient Reference
            client_related_nameClient Related Name
            client_groupClient Group
            client_anniversaryClient Anniversary
            client_was_newClient Was New
            purchase_transaction_idPurchase Transaction ID
            purchase_receiptPurchase Receipt
            purchase_payment_methodPurchase Fulfilment Method
            purchase_createdPurchase Created
            purchase_paidPurchase Paid
            purchase_costPurchase Cost
            purchase_discount_codePurchase Coupon Code
            purchase_paymentmessagePurchase Payment Message
            purchase_is_freePurchase Is a zero cost purchase?
            purchase_is_paidPurchase Is a non-zero cost purchase?
            product_nameProduct Name
            product_descriptionProduct Description
            product_costProduct Cost
            product_cost_memberProduct Member Cost
            product_quantityProduct Quantity
            product_voucherProduct Voucher Code
            product_voucherexpiryProduct Voucher Expiry
            product_categoryProduct Category
            selected_locationSelected Location
            selected_locationsummarySelected Event Location
            selected_resourceSelected Resource

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